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It's or its?

The dangers of the wild won't stop this cowboy from explaining it's and its...

This is another tricky pair of homophones which pop up a lot!

What's the difference?

It’s is the contraction for it + is. A contraction is a word made by shortening and combining two words.

• Example: It’s getting very dark outside.

Its is possessive, meaning it indicates ownership. It’s a word that shows who or what something belongs to.

• Example: The lion shook its mane.

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